In 48 hours, I will be on a plane to Toronto, Canada. I'm super excited, but also have that nervousness (butterflies in the tummy) that accompany something big and new. So, in honour of my 24 hour transit including 14+ hours on a plane, here is my ode to my favourite airline.
I think Cathy Pacific is the best airline in the world (well, maybe 2nd after Singapore Airlines but I don't fly them so it doesn't count). Every year I make the 24 journey from eastern Canada to Manila and spend a considerable amount of time in the air. Yes, I've become really picky about the airline I fly. For that particular flight, I really am picky. I don't pick the cheapest airline I can find. I seek out Cathay and go with them even if the ticket is a bit pricier. You really do get what you pay for. The staff is always courteous and helpful. The cabins are clean (and the bathrooms get cleaned mid flight), the food is decent, there is plenty of food to eat in-between meals, every seat has its own tv and the movies are on demand! There really isn't much not to love.
In the past week, I've noticed that Cathay has launched a new ad campaign with tv ad and a supporting microsite. Their current message "Great service. Great people. Great fares." To quote the Cathay site, the campaign focuses on the staff who went the extra mile to make you feel like you are somebody.
I love the tv ads, I find them simple, humorous and completely effective.
I Hate Birthday Parties
Why I love it: I don't looove this one, but it plays a part in my overall love of the campaign.
Why I love it: You can just hear the daughter thinking, "ugh, why is my Dad sooo uncool?!"
Why do I love it? I can sympathize. I totally avail of the cup noodles in the middle of the flight; it's a perfect mid-fight snack.
Overall, the tv spots do more than just tell you about the great people and the great airline. They feature the different classes (with people in seats!) of Cathay Pacific and show you, not tell you, that regardless of the class you decide to fly, you will always receive the same level of quality service.